The association would serve as a central platform for sharing information about counterfeit products and known counterfeit suspects. This shared knowledge would help all stakeholders, including manufacturers, retailers, and consumers, recognize and avoid counterfeit toys and games.

The association intends to establish industry-wide standards and certification processes to distinguish authentic products from counterfeits. This could involve developing specific markings or labels that indicate a product’s authenticity, making it easier for consumers to identify genuine items.

The aims to advocate for stronger anti-counterfeit legislation and policies in South Africa. By working with government authorities, we are raising awareness about the negative impact of counterfeit products on the industry, the economy, and consumers, and we are pushing for stricter enforcement and penalties. Toys and games are enjoyed by a variety of people, but the main consumers are children and to put them at risk is a serious offense and must be punished accordingly.

We will be organizing workshops, seminars, and training programs for all stakeholders. This includes educating law enforcement about identifying counterfeit products, and consumers about the risks associated with purchasing counterfeit toys and games.

The association has strong ties with law enforcement agencies which will be used to facilitate counterfeit operations including search and seizure operations. SATAGA will provide valuable information and assistance to support law enforcement in their efforts to combat counterfeiting effectively including the criminal and civil prosecution of offenders.

SATAGA has set up mechanisms for monitoring the market for counterfeit products regularly, and share reports on counterfeiting trends, hotspots, and suspicious activities, enabling proactive measures to be taken against counterfeiters.

SATAGA will be engaging in consumer awareness campaigns in partnership with government agencies. These are vital in educating the public about the risks and consequences of purchasing counterfeit toys and games.