Join industry leaders and take the pledge

🧸 Take the Retailer Pledge Against Counterfeit Toys & Games

As a key player in South Africa’s toys and games retail space, you have the power to protect your customers, your reputation, and our industry.

That’s why SATAGA have launched the Retailer Pledge Against Counterfeit Goods — a free, no-obligation commitment to only sell authentic toys and games, and to actively reject counterfeit products.

âś… Why Take the Pledge?

  • Protect your customers from unsafe, untested fakes
  • Build trust with parents and families who value genuine products
  • Support fair trade and the future of legitimate brands

Join some of the country’s leading retailers already standing for authenticity

Counterfeit toys aren’t just illegal — they can be unsafe and damage consumer trust. Your pledge makes a real difference.

🛍️ What’s Involved?

  • No cost.
  • No legal / membership obligation.
  • Just a commitment to doing what’s right.

Signing the pledge shows your commitment to ethical business and sets you apart as a trusted retail partner in South Africa.🤝 Ready to Join?

Sign the pledge at https://sataga.org.za/Pledge/

Let’s work together to build a safer, stronger toys and games industry — where real play matters.

Join industry leaders, like Toys R Us and take the pledge. Keep it real!

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Who is SATAGA?

SATAGA is a recently formed non-profit entity with the aim of combatting the sale of counterfeit toy and gaming products in South Africa.

South Africa has a huge issue when it comes to counterfeits, especially in the toy and games industry.

The problem with combatting it, however, is that it is expensive and a legally intensive process resulting in very little being done to counter this issue.

With the ethos, if you want to go quickly, go alone. If you want to go far go together, SATAGA is the right partner for brandholders, retailers, distributors and any other interested party impacted by the sale of counterfeit goods within the toy and games industry in South Africa.

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